DotDone case study
AURAPilatesPilates Studio · Booking
A calmer digital front door for the studio.
A studio website and booking path that makes the atmosphere, class formats and next step feel like one considered experience.
- Studio positioning
- Class structure
- Digital booking
The job
Aura needed to communicate a considered studio experience while helping visitors understand the available class formats and move naturally into contact or booking.
We built the story around movement quality and control, then connected the studio atmosphere, lesson options, practical questions and digital appointment system in one calm journey.
How we shaped it
Decisions that mattered.
- 01
Let the studio atmosphere lead
The opening uses the physical space and a clear point of view to establish the experience before introducing individual class formats.
- 02
Make lesson options easy to scan
Reformer, mat, private, duet and small-group formats are separated by the job each one does, without turning the page into a price list.
- 03
Connect the website to booking
Contact, scheduling and membership guidance form one path so the brand experience continues into the practical next step.
The details that decide quality
Edge cases.
- 01
Keeping long Turkish display copy expressive and readable across narrow screens.
- 02
Connecting an atmospheric marketing site with a more utilitarian login and booking flow.
- 03
Using studio photography generously without making the mobile experience feel heavy.
The result