Story
The offer changed. The website didn’t.
01 · Rebuilt
A clear offer people understand.
Pages are organised around what visitors need to understand, trust and do next.
Redesign the system, not just the surface
We turn an outdated or unclear business website into a sharper customer journey—then keep the site reliable, current and useful after it goes live.
The dot fixes the promise, the structure and what happens next.
clarifying the promise
restoring hierarchy
setting the measure
removing friction
keeping ownership
01 · Diagnose before design
A new visual layer will not fix a confused website.
When the offer has changed, pages have accumulated and no one owns the whole journey, a cosmetic refresh simply gives the same problems a cleaner interface.
- 01
The homepage no longer reflects what the business actually sells.
- 02
Visitors have to work too hard to understand the difference between services.
- 03
Content, design and development decisions happen in separate conversations.
- 04
The site is launched, then slowly becomes outdated again.
02 · Rebuild the system
Keep what still works. Rebuild what blocks the next step.
DotDone reviews the current story, structure and conversion path before changing the interface. One team then handles the positioning, copy support, custom design, responsive build, launch and managed follow-through.
Journey
Pages accumulated. The next step blurred.
02 · Rebuilt
An obvious route to the next step.
Strategy, content, interaction and development move together instead of being handed between suppliers.
Ownership
The site launched. Improvement stopped.
03 · Rebuilt
A website that keeps improving.
Hosting, maintenance and ongoing improvement can stay with the team that built the new system.
.done — one managed website— one managed website
Clear before launch. Owned after it.
03 · One connected process
One connected build. Clear decisions.
Every decision moves through one team, so the rebuild stays clear from the first diagnosis to the work after launch.
- 01
01 · Diagnose
Find the real friction
We review the existing proposition, page structure, content and customer path before deciding what should remain or change.
- 02
02 · Reframe
Make the offer easier to choose
We shape the hierarchy and copy direction so every important page has a clear job and next step.
- 03
03 · Rebuild
Design and develop one system
Custom responsive design, development, testing and launch happen as one connected production process.
- 04
04 · Improve
Keep the redesign alive
Choose the managed relationship that fits how often the site needs content, landing pages and strategic iteration.
04 · Decisions, not decoration
See the decisions behind the work.
Different businesses need different routes. The standard is the same: make the offer clear, the experience useful and the next step obvious.
Case study
Complex B2B positioning
See how the Limit Systems story turns technical infrastructure into a route both business and technical evaluators can follow.
Case study
Two offers, one clear narrative
The WinkOffice case study shows how connected services can be separated without fragmenting the company story.
Especially useful when
- 01
The company has outgrown a site built for an earlier version of the business.
- 02
A rebrand or new offer needs more than a visual reskin.
- 03
The website attracts attention but does not make the next step obvious.
- 04
The business wants one team to remain responsible after launch.
05 · Scope follows the problem
Good questions, answered early.
A useful redesign starts with the real constraint—not a fixed list of pages or a demand to begin again.
Do we have to throw away the current site?
No. The useful parts of the existing story, content and technical setup can be retained. The redesign scope follows the actual friction, not a predetermined rebuild checklist.
What if our copy is not ready?
You do not need a finished brief. DotDone includes structure and copywriting support so business knowledge can become usable website content.
06 · Before you start
The practical details.
01What is included in the website redesign service?
Discovery, website strategy, page structure, copy support, custom UI and UX design, responsive development, testing and launch are included. Hosting, maintenance and ongoing improvement continue according to the selected managed plan.
02Can you redesign a website without changing the domain?
Yes. A redesign can keep the current domain. Hosting, redirects and launch details are planned around the existing setup and agreed scope.
03Can DotDone maintain the website after the redesign?
Yes. Every plan includes managed hosting, reliability, maintenance and support, with Growth and Partner adding more frequent content and strategic improvements.
04How much does a website redesign cost?
Pricing is custom because the current website, content needs, integrations and ongoing relationship determine the scope. Share the business and current domain to receive a relevant recommendation.
07 · Your next version
Bring the business. We’ll rebuild the website.
Share the current site and what needs to change. We’ll recommend the clearest route from diagnosis to a managed redesign.
Your website, done.
Your turn.